Advertising
Advertisement is one of the most glamourous industry in the world. It is the means of influencing the public, in general, turning them in to consumers of the products and facilities you are trying to market, through messages that can be visual, oral or both. Advertisement exploits media like television, website, radio, newspapers and magazines, hoardings and billboards, etc. to get its idea across to the public.
In the early time of one’s career as a Copywriter, one will have to work as part of a Creative Team, headed by an Art Director, who provides with the visual images that shall go with the copy has to write. The job begins when you are briefed about the commodity product or service you are to sponsor, the client, the targeted audience, and the message your client wants to put forward to that audience. Your work, then, begins with creating new ideas to fit the project, under the director’s guidance. Then you will have to put your ideas to the agency’s creative director and the accounts team. Then your entire group, patched up with related specialists from your agency, will present the idea to the client for their approval. If your client asks you to amend certain points in your copy, you will have to pursue them and make sure that you have a copy that will be persuasive, clear, and meeting all the codes in advertisement procedure. Other associated works include proofreading, choosing cast if it is a TV or a radio ad, and liaising with designers, photographers, production firms and printers.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.:465 Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a individual.661,672 Advertising is communicated through various mass media,including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad”.
