Exam Structure

S.No.  Unit Marks 
Entrepreneurship, What, Why and How 15  
An Entrepreneur
Entreprenerial Journey 20  
4 Entrepreneurship as Innovation and Problem Solving
5 Understanding the Market 15 
6 Business Arithmetic 20  
7 Resource Mobilization
  Project Work  30 
  Total 100

Unit 1: Entrepreneurship: What, Why and How

  • Entrepreneurship- Concept, Functions, Need and Importance.
  • Myths about Entrepreneurship
  • Pros and Cons of Entrepreneurship
  • Process of Entrepreneurship.

Unit 2: An Entrepreneur

  • Types of Entrepreneurs
  • Competencies and Characteristics; Ethical Entrepreneurship.
  • Entrepreneurial Value: Values, Attitudes and Motivation.
  • Mindset of an Employee and an Entrepreneur- Difference
  • Intrapreneur: Importance in Any Organization.

Unit 3: Entrepreneurship Journey

  • Self Assessment of Qualities, Skills, Resources and Dreams.
  • Generation of Ideas.
  • Feasibility Study
  • Opportunity Assessment
  • Business Plan Preparation
  • Execution of Business Plan
  • Role of Society and Family in the growth of an entrepreneur.
  • Challenges faced by women in Entrepreneurship.

Unit 4: Entrepreneurship as Innovation and Problem Solving

  • Entrepreneurs- as problem solvers.
  • Innovations and Entrepreneurial Ventures.
  • Social Entrepreneurship-Concept and Importance
  • Risk taking-Concept; types of business risks.
  • The role of technology/ social media in creating new forms of firms, organizations, networks and cooperative clusters.
  • Barriers to Entrepreneurship.
  • Support structure for promoting entrepreneurship (various government schemes).

Unit 5: Understanding the Market

  • Market- Traditional and E-commerce- Concept and Role
  • Types of Business: Manufacturing, Trading and Services.
  • Market Forces: Sellers, consumers and competitors.
  • Expanding Markets: Local to global, Strategies needed.
  • Marketing Mix: Concept and Elements.
  • Pricing and Factors affecting pricing.
  • Market Survey: Concept, Importance and Process.

Unit 6: Business Arithmetic

  • Simplified Cash Register and Record Keeping
  • Unit of Sale, Unit Price and Unit Cost – for single product or service
  • Types of Costs – Start up, Variable and Fixed
  • Income Statement
  • Cashflow Projections
  • Break Even Analysis – for single product or service
  • Taxes

Unit 7: Resource Mobilization

  • Types of Resources – Human, Capital and other Resources
  • Selection and utilization of human resources and professionals like Accountants, Lawyers, Auditors, Board Members, etc.
  • Role and Importance of a Mentor
  • Estimating Financial Resources required.
  • Methods of meeting the financial requirements.
  • Size and capital based classification of business enterprises.
  • Various sources of Information

Project Work (Any Three)

  1. Visit and report of DIC
  2. Case Study
  3. Field Visit
  4. Learn to earn
  5. Know thy state handicraft

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